Updated: Jan 7
Isn’t it time to drive growth with a smarter Association Management Software? If so, the team at GrowthZone believes that they have the best All-in-One membership CRM for your association.
GrowthZone AMS Software Review
In our ongoing “Search of a Membership AMS Software Series”, we have prepared a quick look at Growth Zone AMS, a nonprofit Association Management Software for membership organizations. This tool helps association executives and their members create personal relationships, reduce costs and maximize impact. For those interested in learning more about Growth Zone AMS, we are available to share with you are thoughts about the membership software and how it fits in the membership software market today.
In addition, we have curated, interviewed, and prepared more detailed information for executives employed in the not for profit association industry to set up a time to discuss as well. Our agnostic insights and software reports are designed for those who would like fair and objective insights into the capabilities of this AMS software for nonprofit program.
Introduction to GrowthZone AMS Software:
Founded in 1996, the team at GrowthZone wants to help you drive membership growth faster with what they believe is the first full AMS and integrated Sales Funnel Management solution. It is an online SaaS solution so no hardware or software to maintain. They purport World-class customer service, offer no per-seat license fees, no contracts and a 100% money-back guarantee.
As of 2022, GrowthZone has an estimated 100 employees and resides in Nisswa, Minnesota. And, they have an estimated 2800+ organizations who use the solution and many rave about their customer support.
For a video playlist on GrowthZone, check out their YouTube site here.
Purpose Statement from GrowthZone AMS:
GrowthZone is member management software, targeting the day-to-day needs of organizations and associations with membership-based client communities.
Deployed within the cloud and essentially comprising a database and intuitive online UI, anytime access is assured for administrators via Internet and browser-enabled devices. From here all corresponding data relating to members can be tracked and summarized, ensuring records are stored safely while promising to keep the addition or migration of information simple.
Per GrowthZone, they believe that their top features include the ability to serve online application forms for enlisting new members, integrating with existing sites and synchronizing with online directories, event calendars, plus third party vendors to eliminate repeated data entry.
Subsequent features also span custom reporting with dashboard-based insights, integrated billing and payment processing, plus a range of directory and network marketing options. An events module provides full registration and attendee tracking, while communications and groups add call logging, email synchronization and push notifications to a range of GrowthZone mobile apps.
The Functional Aspirations of GrowthZone AMS:
Accordingly to GrowthZone, all the functional areas of this system are focused on driving growth, empowering members, and helping your staff do more in less time.
Drive Growth – Move your prospects through the sales funnel more easily and faster – identify prospects, see where they are in the sales process, track communication along with your close rate, and more. Put simply, you’ll have the power of data and information on your side to help you be more successful at growing your membership.
Empower Your Members – Give members what they want – a way to network and access the information that’s important to them. With login-based access to events, your directory, job postings, and other resources, members can manage and customize their information, pay invoices, and more, which all goes a long way when it comes time to renew membership.
Do more in less time – It’s tough to grow when you’re spending time on the little stuff. GrowthZone’s customizable and intuitive dashboard makes data management and report generation a breeze so you can impress your board and focus on what matters most.
Key Features of GrowthZone membership Software:
Contact Management – Easily view and manage all the individuals and organizations in your database
Member Management – Efficiently manage membership levels and information
Billing with Integrated Payments and Credit Card Processing – Manage and track invoices, receivables, payments, and expenses with just a few clicks.
Event Management – Proactively create events and manage event registrants and sponsors
Info Hub/Member Center – Allow your members to network and gain access to important members-only information and resources.
Mobile Staff App – Quickly look up contacts on the go, scan business cards to load contact data, view notes, register and check-in attendees, or process payments – all from your mobile device.
Directory – Fully control and publish directories from your database information.
Sales Funnel – If member acquisition is a key need, monetize and track sales opportunities. Track progress by probability, sales stage, and lead source.
Events Expo – Exhibitors can be a key revenue stream for events. Manage exhibitors and vendors, as well as conference registrations, including session selection, discounts, and promotions.
Project Management – Manage all projects from one location, assign and track tasks for each individual; a great tool for managing events, memberships, and more.
Fundraising – Manage fundraising campaigns for both pledge-based and non-pledge based donations
Form Builder – Create online forms to capture information such as basic surveys.
Web Content Management – Grow your community and add value with web content that integrates data from your GrowthZone AMS for items such as hot deals, job postings, and new releases.
Inquiry Tracking (Pro & Enterprise Editions only) – Track inbound and outbound prospects interested in learning about becoming a member.
API Access (Enterprise Edition only) – Pull data from several popular software programs into your GrowthZone AMS and vice versa.
Chapter Management (Enterprise Edition only) – Manage chapter structure, allow membership applications to be tied to a chapter, provide chapter-based public website content and manage member communication at the chapter level.
Marketing Automation Premium Module- Marketing Automation is a premium module available in the GrowthZone platform that will help increase your outreach while decreasing your effort.
Member Forum Productivity Module
Where does GrowthZone CRM Fit?
The companies tag line is “Drive Growth with Smarter Association Software”. Their goal is “Keep Members Engaged. Keep Members Longer.”
While most tag lines are just that; lines. We believe that it’s important to take note of tag lines when seeking a software fit because it may provide a glimpse of what is on the companies mind.
In essence, why they believe they are worthy of your investment in them. When asked where GrowthZone fits, we would say Tier III. In other words, the company is targeting small to mid size associations with their platform.
While this system has many of the functions which a solid Tier III option will provide, some unique items are present in the solution which may put them higher on your list such as:
Low risk and low cost with no contracts
Unique quality guarantee
You have a desire to grow and need sales pipeline management
Need strong core membership management functions
Track Projects and Tasks
Baked in Marketing Automation and Communications