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AMS Software Review of Nimble AMS CRM Platform

Updated: Jun 22, 2021


How Nimble are you? Our review with Nimble AMS Membership Software

In our “Search of a Membership Software Series”, we have prepared a quick look at the Nimble AMS Software in this article.


Please note that this summary is not intended to provide our full report but rather should serve as a quick overview of the Nimble Membership software system.

For those nonprofit executives interested in learning more, we have prepared a detailed “Smart Report” for Association Executives who would like the full view.  The full report available upon request from Association Executives provides detailed information about the product in a easy to read question and answer format.


Review of Nimble AMS Membership Software


Brief Summary of Nimble AMS: 


In 2017, Nimble AMS, joined the community of brands family. Nimble AMS, Abila, Aptify, and YourMembership which have “joined forces” under the Community Brands umbrella.


Community Brands, is a leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools. Organizations adopt Community Brands solutions to manage memberships, career centers, learning, accounting, fundraising, donations, admissions, enrollment and events.


Nimble AMS is an enterprise Association Management System (AMS) built by NimbleUser on the Salesforce CRM Platform.


In the opinion of NimbleUser, they believe that their system is where CRM meets AMS and bring the power of Salesforce to the association market. Using the force.com platform, NimbleUser built out all of the customary Association Management features, such as membership and events, along with self-service features so that constituents can interact with the association through mobile devices and the web interchangeably.

Nimble AMS combines the power of Salesforce, the #1 CRM platform, with the latest capabilities in member management.


Therefore, Associations can leverage the power of Salesforce to take their organization to the next level. What’s unique about Nimble AMS is that features which are common place in Salesforce.com such as Chatter, Mobile, AppExchange, Content, Workflow and thousands of other Salesforce features work seamlessly with the traditional AMS features needed to run an association today.


In my opinion, there are many things to like about Nimble AMS including the aspects described above, however, likely the most compelling difference is the company itself.

Nimble AMS, has more than 25 years of Association Management software experience.  It brings to the proverbial table, a wealth of insights and expertise in dealing with the day in and day out challenges of running a well tuned machine. In conversations with their team, they are committed to foster a culture and commitment to helping organizations succeed.


Their tag line may summarize the essence of their spirit best, “lf you don’t love your association software, change it. Life’s short. Be Nimble”.


What Features Does Nimble AMS Include? The Highlights below:

  1. Customer Relationship Management

  2. Membership Management features

  3. Dues Management

  4. Orders Management

  5. Events Management

  6. Committee Management

  7. Commerce (eCommerce)

  8. Deferred Income

  9. Financials (Accounts Receivable)

  10. Self Service Portal (Member Portal)

  11. Mobile Responsive design

  12. Advanced capabilities to extend with customized modules Ex. Nimble Communities

Where does Nimble AMS Software Most Fit?

  1. Mid-Size to Large Associations with bigger budgets.

  2. Their “Sweet Spot” tends to be in the 20 to 100 staff range.

  3. Organization looking for true customer relationship management functionality.

  4. Membership organization which can appreciate a true multitenant “Software As Service” solution.

  5. A nonprofit membership based organization seeking a “platform” with a rich software community.

  6. Organizations that need a variety of integration and extension options (Force.com, APIs, App Store, etc.)

Key Aspects  of Nimble AMS?

  1. Built on Fortune 500 class CRM functionality of Salesforce.com.

  2. Nimble AMS is 100% native to Salesforce & comes with Salesforce’s multi-tenant cloud, which averages a +99 percent uptime.

  3. No cost upgrades included with software license.

  4. The Salesforce/Nimble AMS user interface is renowned for its ease of use.

  5. App Store with thousands of apps to extend Nimble AMS – everything from Volunteer management to email delivery.

  6. Software Pricing Starting at $160 USD per user per month.

  7. Incredible power with the Salesforce.com community.

  8. Highly configurable solution to meet any needs.

  9. As of 2021, 29 years of association technology experience.

  10. Fully Responsive Self-Service.

  11. A multitude of native mobile apps for Association staff.

  12. The customer first culture of the organization is still present despite acquisition.

  13. Backing of Community of Brands infrastructure and leadership.

  14. Built in AI and Machine Learning which may enable associations to automate many processes and predict member behaviors.