top of page

Virtuous CRM Software For Nonprofits Review

Virtuous CRM Software Review for nonprofits

Isn’t it time to drop kick your outdated donor management software system for something virtuous!?  If so, the team at Virtuous CRM For Nonprofits believes that they have the best All-in-One donor & fundraising CRM for your nonprofit.

Virtuous CRM Software Review

In our ongoing “Search of a Nonprofit CRM Software Series”, we have prepared a quick look at Virtuous CRM, a nonprofit Constituent Relationship Management Software. This tool helps charities create personal relationships, reduce costs and maximize impact. For those interested in learning more about Virtuous CRM, we are available to share with you are thoughts about the donor fundraising software and how it fits in the donor database software market today.

In addition, we have curated, interviewed, and prepared more detailed information for executives employed in the not for profit industry to set up a time to discuss as well. Our agnostic insights and software reports are designed for those who would like fair and objective insights into the capabilities of this CRM software for nonprofit program.

Introduction to Virtuous CRM Software:

The needs of the modern nonprofit have changed just as much as the software industry in the last two decades. Unfortunately, charities are often asked to to accept an archaic donor management systems or traditional CRMs built for sales instead of generosity.

With so many donor database software programs in the market today, it is often hard to discern the best fit. The good news is that nonprofits don’t have too. Virtuous is the nonprofit CRM helping charities raise more money, inspire more action and do more good. With Virtuous, they aim to help accelerate a charity by helping them see donors as relationships instead of transactions.

When asked about the name, here is the response from David Cady, CRM Evangelist, at Virtuous:

“We believe that fundraising and the nature of what we support is a high-calling and endeavor to admire. With our name we wanted to bring a human and compassionate element to donor management software”.

From all accounts, Virtuous provides an elegant and easy-to-use donor software designed to serve your entire staff – but feature-rich enough to meet even complex fundraising needs.

An example of going beyond the options in the market, Virtuous CRM contains marketing automation features. These features are designed specifically to help nonprofit staff reduce costs while increasing generosity using best practice templates and the ability measure & optimize. Simply put, unlike many other donor databases which have email marketing, Virtuous goes beyond just email to provide full moves management-style email automation PLUS the ability to automate tasks, tags and other data.

Virtuous CRM Marketing Automation Examples

Another advanced aspect of this tool is the blending of Social and financial data inside the analytics. Users can see how they’re connected to givers geographically or by social network. Using this data, the Virtuous CRM dashboard will suggest next steps with each giver based on financial data and relational data. So, Virtuous Software will suggest when to ask for a gift, and what amount, but it could also suggest you invite someone to a fundraiser or informational meeting. Cool stuff!

Purpose Statement from Virtuous CRM: 

Virtuous is set out to fundamentally change how nonprofits interact with their donors. Their software can enable you to tell your story at scale. You are able to make personal connections with your next 10,000 donors in the same way you did for your first 10. Virtuous does this by taking givers financial data, social data, and giving patterns to intelligently recommend the next best ask for each giver. This allows you to intelligently manage your interactions so your fundraising effort creates the most value for the organization. Virtuous creates an accountable and sustainable environment that fosters human connections and a relationship first organization.

“Their relational tools allow you to understand your donors and where you have common interests, based on publicly available information as well as the information gathered over the relationship as it’s been built,” said Tj Abood of Access Ventures, and investor in Virtuous Software.

Key Functional Areas of Virtuous CRM:

All the functional areas of Virtuous CRM are developed with the following benefits in mind: save staff time and grow giving, allowing your organization to get to know your donors, tracking engagement, and getting the data your executives need to make decisions better.

The three main functional areas of the CRM system are:

  1. Donor Management for Elegant and easy-to-use donor software designed to serve your entire staff – but feature-rich enough to meet your complex fundraising needs.

  2. Marketing Automation / Moves Management: Marketing automation platform designed specifically to help nonprofit staff reduce costs while increasing generosity.

  3. Online Giving: Virtuous includes several options for a fully-integrated, digital giving experience. From complex giving requirements such as in-kind donations and stock gifts, to simple forms to accept credit cards at an industry low cost.

Key Features of Virtuous Fundraising Software: 

  1. Suggested gift asks – and suggested ‘relational’ asks – help prompt you to make the right ask as the right time

  2. Full Marketing automation to personalize donor communications and outreach based on unique donor profiles

  3. Social media scraping with social profiles embedded

  4. Donor scoring based on relational and giving capacity

  5. Impact updates for projects – Track funding goals/impact, and even expenses, for projects you fund

  6. Identify givers by their passions, persona, group affiliations or communication preferences

Where does Virtuous CRM Fit?

The company is targeting nonprofits between with $500,000 to $1 million in revenue. In other words, the “SMB” of nonprofits.

When asked where Virtuous fits, the response from David Cady was the following:

We work exclusively with nonprofits, and the best fit is organizations who have a variety of funding sources, but most importantly a diverse amount of individual givers.

Virtuous Fundraising Software Visual:

Virtuous CRM for Nonprofit Review

Is Virtuous The Best CRM Software? 

We don’t espouse to the belief that there is “one best CRM” for everyone. But, Virtuous CRM may very well be your best fit.

However, to answer this question with certainty, we need to know more about what makes you unique. And, discuss other insights about this platform which we have curated, clients interviewed, and discuss more detailed information beyond just this summary.

Please know that our detailed analysis and expertise is available upon request. To be sure, our software analysis is not a “pretty brochure”, “marketing noise.” or a “sales pitch.”

Rather, we provide a free objective dialogue and insights designed to help nonprofit executives make a smarter software business decision.

If you are interested in some help with reviewing your options and comparisons, please check out our “vendor matching” services here.

Want More CRM Software Reviews?

Please stay tuned to our ongoing “Searching for A Smart CRM Software” where we will continue to provide further insights into membership database software options designed for our 501(c) 6 membership focused organizations.

For the most recent published reviews, please click below:

And, to obtain a sample list of the database software reviews we have, you may follow the link here 

If you work for an AMS or CRM database software system and you would like us to include your firm in our software review process, please contact us.

Until next time, keep SmartThoughts in mind. Happy Software Buying!

virtuous crm software review for nonprofits


bottom of page