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AMS Software Review of Cobalt

Updated: Jun 22, 2021

Is your organization static or dynamic? If you are dynamic, then the team at Cobalt, the provider of Membership Dynamics, believe they can help associations, certification organizations, and businesses find hidden value in their member data to continue to excel into the future.

Cobalt CRM Software Review


We are excited to share this quick look at Cobalt’s Membership Dynamics, an Association Management Software, AMS, for trade and professional associations.

For those interested in learning more about Cobalt’s Membership Dynamics beyond this summary, we are available to share with you our thoughts about this membership software and others and how it fits into the larger membership software market today.

Suffice it to say, we have curated, interviewed, and prepared more detailed information for executives employed in the not for profit association industry to set up a time to discuss at length. Our software reviews are designed for those who would like fair and objective insights into the capabilities of this AMS software for nonprofit program.


Our Sources: Over the course of half a decade or so, we have worked with the Cobalt team many times to help our clients. We have reviewed the solution in brief and detailed demonstration overviews with their team, curated specific insights from the vendor for various use cases, read through countless software website pages, case studies and read multiple peer to peer reviews. This brief summary is a culmination of those insights.


Buyer Disclaimer: It can’t go without saying, there are many unique things which this system can do that are not mentioned. And, some possible holes too.  So, be mindful of this fact. While we believe this is a good summary, this short review should not be your only source of the truth!


Introduction to Cobalt Membership Dynamics Software:


Per Cobalt, their mission it to increase efficiency through technology.

Following them for years, they seem to always be striving to create solutions that make it easier for their customers, and their customers, to interact and resolve problems through software.


They have a tagline, “The Element of Efficiency”.  It’s the driving philosophy behind everything they do.


While a relatively small boutique software developer, Cobalt is a well known software developer with more than 2 decades of proven experience focused on the needs of the Association market for trade and professional organizations.


Please note that Cobalt has multiple product lines: Membership Dynamics, Engagement Dynamics, Certification Dynamics, & Migration Dynamics.


As of 2020, Cobalt team has an estimated 130 clients on their various products. Per Cobalt, their retention rate is a phenomenal 100% for the last 3 years. Their primary HQ is located in Arlington, VA.


Per LinkedIn, Cobalt now has an estimated 50 plus employees. As of 10/2018, the average employee tenure is healthy for technology companies who tend to have a considerable amount of turnover. Since 1996, they have had a steady growth and appear to keep employees long term.

According to social media tags, their specialty is Microsoft Dynamics CRM, Certification Management Software, Association Management Software, Office 365, Systems Integration, and Data Migration.


Per GlassDoor, an online company employee rating site, of the 15 employees surveyed, 94% of employees would recommend the place to work to a friend. And, 94% approve of the work that the CEO, Russell Inman, is doing too.


The Key Functions of Cobalt Membership Dynamics:


Cobalt AMS is a capable AMS for membership focused organizations built on top of the powerful Microsoft Dynamics 365 platform.


In comparison to other AMS options, the membership management software is extendible and offers an extensive selection of modules to help nonprofits manage their membership database, meetings and e-commerce activities. In addition, the AMS also provides many association with an adequate amount of pre-built reports.



Cobalt Sales Activity
Cobalt Annual Conference Dashboard

The system includes the core functional attributes many AMS software providers extend to their clients such as:

  1. Member Management including subscriptions

  2. Meetings and Events Management

  3. eCommerce and Payments

  4. Donations

  5. Dashboards & Reporting

  6. Accounting and Financial Management 

  7. Education and Training 

  8. Committees and Volunteers 

  9. Customer & Member Engagement Tracking

  10. Website Management via best of breed options 

Please note that Membership Dynamics is CMS agnostic; customers use a range of CMS’s including WordPress, Sitefinity, Hubspot, Drupal, and Higher Logic.

You may find some use in checking out a few videos on the platform here.


Please call us to discuss how their system is unique.