The Disturbing Impact of Software Review RelianceBefore the advent of online shopping, conscientious consumers made many software purchasing decisions based on research of a product or...
How Events Management Software Can Benefit Your NonprofitHave a monstrosity of an event you have to support? If so, Event Management Software may be one tool you will want to use if you want to...
Which is better? Email Marketing vs. Marketing Automation SoftwareHow is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...
Segmenting Your Supporters with Marketing Automation SoftwareSegmenting your donors and members can be both the bane and the saving grace of a digital marketer’s existence. Ideally, each marketing...
The Beauty of Analytics within Marketing Automation SoftwareAs any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...
How to Boost Data Quality in Your Nonprofit CRMI have been writing a lot about Marketing Automation Software in recent weeks. And, as I researched and thought about the wonderful...