Nonprofit and for profit organizations should consider implementing a strategy for Inbound marketing on social media.
By going with social media for your inbound marketing, you will have the option of reaching a lot more people. This is a great way to increase the number of followers you have and reach those you otherwise wouldn’t be able to reach. So how do you get social with Inbound marketing? Take a look a few quick tips!
Interact with Donors, Members, and Vendors
One of the most important things you must do when using social media for inbound marketing is to interact with your members, donors, vendors. We live in a digital world where we connect with people more on-line than most face to face interactions. So, being “snooty”, crass, or even being rude will get you nowhere. When your donors, members, & followers talk to you, talk back. When you see them post stuff, comment on it. The power of “Thank You” is far underrated. You must interact with them to make it on social media.
Have a Call-to-Action Post Every So Often
In order to be successful with inbound marketing on social media, you have to give. Which means you will need to do a call-to-action post ever so often. An example of this would be to offer an incentive (Gamification) to those who share your post. Another example would be to hold a drawing for all of those who shared your post. This is a great way to get out there in the social media world because people love free things and incentives.
Keep Your Social Media Pages Updated
This third tip cannot be stressed enough. It is dire that you keep your social media pages updated. This is for your followers and the new followers you may gain. Your followers want to see new content on the page often. They want to know what is going on with your organization. Potential followers will turn away if they see that you don’t care about the content of your social media pages. If you haven’t updated your page in three months, why would they want to follow you? So provide fresh content and valuable information on your social pages often.
Get some help through Software
Whether you are a small nonprofit association or a large one, it’s always useful to find software tools to help automate social media for your organization. Many Marketing Automation platforms have just what you need to help in this area. Today, some of the common features available are scheduled posting of content, keeping track of specific members on social media, tracking dialog between members and donors, custom templates for responses, and storing/reviewing “search terms” relevant to your organization. And, more good news! There is a fit for every budget.
Caution: You can’t do one thing!
As with most marketing activities, unfortunately, there is no “silver bullet”. And, Inbound marketing is not the only tool which should be used in your tool box. Inbound marketing should be instituted soon (if not already) because it is a great way to reach out and gain new followers. Don’t be afraid to use every valuable option that is available to you.
Please feel free to contact us to discuss Inbound Marketing or other marketing automation options for your association or nonprofit today. Until then, keep SmartThoughts in mind.