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Recent Articles,Insights, Analysis
Marketing Automation Software
<h1 style="text-align: center;"><span style="color: #6683b3;">Marketing Automation Software Articles</span></h1>
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<p style="text-align: left;">Across industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Despite wi
AI Marketing Automation for Associations: 5 Critical Factors in 2025
Discover how AI-powered marketing automation is transforming member engagement, retention, and non-dues revenue for associations. Learn 5 critical factors Executive Directors and Membership VPs need to know in 2025.
Before You Even Call A Vendor: Know The 3 Buckets of Nonprofit Marketing Tech
Buying the software to power your nonprofit is an intimidating task. Your ability to fund-raise, advocate, and create meaningful change...
Membership, Marketing, & Communications Alignment
Does alignment between your membership, marketing, and communications departments impact your effectiveness? There is much discussion in...
How To Use Database Segmentation to Stand Out
In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...
10 Predictions for Marketing Automation for Nonprofits
You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...
Analytics in Marketing Automation Software for Nonprofits
If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...
The Secrets of Email Marketing Revealed by Informz Report
For the fifth consecutive year, the Informz Association Email Marketing Benchmark Report has been released. In this article, I wanted to...
Which is better? Email Marketing vs. Marketing Automation Software
How is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...
The Beauty of Analytics within Marketing Automation Software
As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...
15 Key Areas to Consider When Evaluating Marketing Automation Software
As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...
Top 15 Things to Consider before buying Marketing Automation Software
Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...
How Video Email can impact engagement at NPO’s
I truly enjoy reading about and seeing software which significantly helps create value, grow revenue, & create competitive advantage. In...
Pure Accomplishment with Marketing Automation and integration
Many associations have invested thousands of dollars in their Association Management Software (AMS) platforms. As discussed many times on...
Should an Organization Focus on Email Marketing Or Social Media?
Social Media is more than just a buzzword. Certainly, personal users in the Social Media world have noticed the influx of businesses and...
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