Email Marketing Software

Discover how AI-powered marketing automation is transforming member engagement, retention, and non-dues revenue for associations. Learn 5 critical factors Executive Directors and Membership VPs need to know in 2025.

To email or not to email, that is the question organizations are asking themselves more often. Do people really read marketing emails...

In it’s simplest form, database segmentation is the process of dividing up your data population into groups so you can isolate the group...

You need to know where to allocate the bulk of your marketing budget, right? Marketing Automation Software may be able to help,...

If you haven’t got the hint yet, I am a fan of Marketing Technologies. And, one of the tenants of Marketing Automation Software which...

For the fifth consecutive year, the Informz Association Email Marketing Benchmark Report has been released. In this article, I wanted to...

How is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

I truly enjoy reading about and seeing software which significantly helps create value, grow revenue, & create competitive advantage. In...

Social Media is more than just a buzzword. Certainly, personal users in the Social Media world have noticed the influx of businesses and...