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For the fifth consecutive year, the Informz Association Email Marketing Benchmark Report has been released. In this article, I wanted to...

Implementing new software can be a sweet dream or a beautiful nightmare. The right system can be worth thousands to a non-profit...

In our our on going “Search of a Membership Software Series”, we have prepared a quick look at MemberCentral Membership Management...

It is interesting to consider how people make decisions regarding their business; especially when it comes to choosing the best software...

Before the advent of online shopping, conscientious consumers made many software purchasing decisions based on research of a product or...

How is email marketing different from marketing automation software? As a software adviser, I often hear the question: “How is Marketing...

As any marketer knows, analytics are the key to success. Evaluating the success of your various strategies and tactics is crucial to...

As with all application software searches, before you begin evaluating marketing technology vendors, you must evaluate your organization...

What is the Best Membership Software, Donor Software, or CRM Software for Nonprofits? I field this type of question all the time. And, as...

Take a visual journey with me for a moment. You are a marketing guru working for a nonprofit association. On a regular basis each day,...

I truly enjoy reading about and seeing software which significantly helps create value, grow revenue, & create competitive advantage. In...

As a fundraising management executive, you essentially function as the driving force behind donor acquisition and retention within your...

For a non-profit organization, especially a smaller one, the initial expense connected with database software for nonprofits  appears as...

Software selection failures can haunt any organization. It is clear that all nonprofits need to be more careful than most due to the...

Like it or not, a nonprofit organization is a business, just as much as any profit-making business.  While the profit-making business has...

Return on Investment (ROI), in the most basic sense, is the benefit to the investor resulting from an investment of some resource. For...

Most would agree that taking some time to read a very good book to gain some perspective is a a good idea. Recently, I reread a good book...

Are you contemplating a better way to manage your constituents in the new year? If so, there are three things that a nontechnical...

The customer relationship management software (CRM) market has been growing at a fast pace over the last several years. In this article,...

It is no surprise to many that organizations rely on groups,teams, or committees to come up with a decision on software. In fact, it’s...

In this article, we will shed some light on the challenges and inherent issues with software assessment or software selection consulting bei

We want to emphasize the importance of good support in software success.This should be top of mind!

The nonprofit world is all about creating and managing relationships with its constituents. So, why is it that some nonprofits don’t...