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AMS Software Review of Memberclicks

  • Oct 15
  • 9 min read

Updated: Oct 29

Memberclicks AMS Software Review

MemberClicks Professional AMS Software Review for Association Executives: Streamlining Member Engagement


Choosing the right Association Management Software is like navigating a corn maze blindfolded—one wrong move, and you'll be stuck with a system that causes more migraines than a rock concert. For those daring association executives on the hunt for a mystical all-in-one platform designed just for professional associations with individual members, MemberClicks Professional (previously known as Oasis) is jumping up and down like, "Over here, pick me!" This review is ready to dish out the juicy details with verified insights, helping you decide if this Personify-owned solution is the missing piece to your organization's puzzle.


Summary of the MemberClicks Pro Software


MemberClicks Professional by Personify emerged from the 2020 acquisition of Atlanta-based MemberClicks by Personify, a strategic move that brought together complementary membership management capabilities [1]. According to their LinkedIn profile, the combined entity now serves over 3,000 member-based organizations across North America with a team of approximately 91 employees as of late 2022 [2][3]. The company maintains its headquarters in Atlanta, Georgia, with additional presence in Indianapolis, Indiana, and Vancouver, British Columbia, Canada [4].


As Dante Preciado, VP of The American Society for Nutrition, states on MemberClicks' website: "While we realize there are many other AMS's in the market, the price for MC Professional is right. Their features work for our organization" [5]. This sentiment reflects the software's positioning as a mid-market solution focused on delivering practical functionality without enterprise-level complexity.


The rebranding from "Oasis" to "MemberClicks Professional" occurred in September 2021 as part of Personify's portfolio clarification strategy, distinguishing it from MC Trade (formerly Atlas), which targets trade associations and chambers with organizational membership structures [6].


The Purpose Statement of the Software


MemberClicks Professional exists to streamline technology, improve staff efficiency, and deliver enhanced value to members of professional associations where individuals—not organizations—comprise the membership base [7]. The platform's core mission centers on eliminating the frustration of juggling multiple disconnected systems by consolidating membership management, website functionality, event registration, email marketing, and financial tracking into a single, cohesive environment.


Think of it as replacing a toolkit scattered across multiple junk drawers with an organized pegboard where every tool has its place and purpose. The software aims to automate repetitive administrative tasks—like membership renewals and event reminders—freeing association staff to focus on strategic initiatives that advance their mission rather than getting buried in operational minutiae [8].


What Makes MemberClicks Professional a Fit for the Association Market and Unique?


MemberClicks Professional distinguishes itself through several characteristics tailored specifically to professional associations:


Individual-Focused Membership Structure: Unlike its sibling product MC Trade, Professional is architected for associations where each member is an individual professional rather than a company or organization [9]. This design philosophy manifests in customizable member profiles, continuing education tracking, and career development features that support individual professional growth.


All-in-One Simplicity: The platform embraces a consolidated approach where membership database, website hosting, event registration, email marketing, and dues collection exist within a single ecosystem [10]. This reduces the technical complexity and integration headaches that plague associations attempting to connect disparate best-of-breed solutions.


Dedicated Implementation and Support: MemberClicks Professional includes personalized implementation assistance, account managers, and access to The Loop—a client community forum where users share strategies and solutions [11]. This white-glove approach differentiates it from pure DIY platforms like Wild Apricot.


Review Panel Functionality: An exclusive feature for MC Professional enables collaborative review processes for grants, scholarships, awards, and abstract submissions—a common workflow requirement for credentialing professional associations [12].


However, it's worth noting that the system's strength in simplicity can also be a limitation. As one GetApp reviewer noted, "MemberClicks is low in complexity and serves as a bare bones association management system" [13]—a fair trade-off for organizations prioritizing ease-of-use over deep functionality.


Functional Goals of the MemberClicks Pro Software


Based on vendor documentation and user feedback, MemberClicks Professional addresses these core functional areas:

  • Membership Management: Customizable member profiles with unlimited custom attributes, automatic renewal reminders, one-click renewals, auto-renewal options, membership applications that auto-populate the database, and member self-service portals [14].

  • Financial Management: Dues billing and collection, payment processing, accounts receivable tracking, third-party financial system integrations (QuickBooks, Microsoft Dynamics GP), and revenue reporting [15].

  • Event Management: Online event registration, attendee tracking, payment collection, event dashboards, email automation for events, and integration with the Conference App add-on for mobile event experiences [16].

  • Email Marketing: Segmented email lists, automated email workflows, email analytics, and monthly send limits based on subscription tier [17].

  • Website and Content Management: Integrated website hosting, member-only content areas, customizable templates, forms builder, and community pages that members can manage [18].

  • E-Lists/Listservs: Email discussion groups for member communication and engagement [19].

  • Reporting and Analytics: Custom reports, membership analytics, financial reports, and real-time dashboards [20].

  • Learning Management: Integration with Personify Classroom LMS for continuing education and professional development tracking [21].


Where Does MemberClicks Professional Fit in the Market?


Using the SmartThoughts Tier Classification Framework [22], MemberClicks Professional positions squarely in Tier III—membership software designed for small to mid-sized associations with operating budgets up to around $2.5 million and possibly a bit higher.


Like a well-stocked food truck rather than a full-service restaurant, MC Professional offers comprehensive core functionality without the extensive depth and customization capabilities of enterprise solutions. The system takes an integrated approach, providing good features across multiple functional areas, though it lacks the sophisticated depth found in areas like conference management, advanced CRM workflows, and complex accounting that larger associations typically require.


Pricing Structure: Annual subscription ranges from $3,108 to $7,188 depending on member count and email volume needs, with the base MC Professional package starting around $4,500 annually [23][24]. This pricing reinforces its Tier III positioning—accessible for smaller staff organizations while offering more robust capabilities than entry-level Tier IV solutions.


Comparative Positioning: Within the Tier III landscape, MemberClicks Professional competes most directly with: NoviAMS, YourMembership, and GrowthZone.


The ideal MemberClicks Professional client profile includes professional associations with:

  • 300 to 10,000 individual members

  • Small staff teams (2-15 employees)

  • Operating budgets under $2.5 million

  • Limited IT resources

  • Need for integrated website and AMS

  • Desire for vendor-managed implementation and ongoing support


How much does MemberClicks Pro Cost? The Investment


MemberClicks Professional employs tiered pricing based primarily on member count and email volume. According to third-party analysis, the pricing structure includes five levels [28]:

  • Level 1: $3,108 annually (300 member profiles, 900 prospects, 12,000 emails/month)

  • Level 2: $3,948 annually (1,000 members, 3,000 prospects, 40,000 emails/month)

  • Level 3: $4,788 annually (2,500 members, 7,500 prospects, 100,000 emails/month)

  • Level 4: $5,988 annually (5,000 members, 15,000 prospects, 200,000 emails/month)

  • Level 5: $7,188 annually (10,000 members, 30,000 prospects, 400,000 emails/month)


The base MC Professional package starts at approximately $4,500 annually [29]. Organizations combining multiple Personify products (Classroom LMS, CommUnity, Conference App, Job Board, Registration Tech) receive bundled pricing incentives, with combined solutions starting around $3,000 for the smallest organizations [30].


Additional Professional Services packages are available for organizations requiring extra implementation assistance, custom form building, workflow consulting, or Zapier integration help, typically sold in hourly blocks or project-based packages [31].


Critical Pricing Disclaimer: In the end, it is recommended to contact the software vendor directly for the latest pricing information, as rates may vary based on specific organizational needs, contract term length, and bundled services.


What Do Your Peers Say about MemberClicks Pro?


Synthesizing feedback from G2, Capterra, Software Advice, and GetApp reveals a nuanced picture:


G2 Rating: 3.8/5 stars based on 49 reviews [32]


Positive Themes:


Customer service consistently emerges as MemberClicks' strongest differentiator, with reviewers emphasizing that "the entire experience from proposal to implementation to ongoing support is very hands-on" and praising the team's attitude of never saying "not my job" [33][34] G2G2 Crowd.


The platform's ease of use receives frequent praise, with users noting that "once you learn how to do a particular task, it's very easy to replicate" and appreciating the "very user-friendly and customizable" nature of the system [35][36] CapterraGetApp.


Value for money scores well, with 78% of reviewers mentioning pricing positively, appreciating "its affordability and comprehensive features" along with "multiple pricing tiers" [37] MemberClicks Reviews - Pros & Cons, Ratings & more - GetApp.


Negative Themes:


Integration limitations surface as a recurring frustration, particularly regarding Higher Logic community platform integration, which users describe as "clunky and not visually appealing" with slow response times from Higher Logic support [38][39] CapterraSoftware Advice.


Some reviewers characterize the system as "bare bones" with limited specialized features compared to dedicated community or email marketing platforms [40][41] Software AdviceSlashdot.


Website customization requires HTML/CSS knowledge to achieve a polished professional appearance, with the simplicity sometimes leaving "a little bit to be desired as far as a customized professional look" [42][43] G2G2 Crowd.


Form building complexity generates mixed feedback, with some finding forms "can be complicated" and noting they "have to be assigned to individual people" which can create management challenges [44] MemberClicks Reviews 2025. Verified Reviews, Pros & Cons | Capterra.


Employee Sentiment Analysis:


Examining Glassdoor reviews provides context on vendor stability and support quality. MemberClicks receives a 4.3/5 rating with 83% of employees recommending it as a workplace [45]. However, the parent company Personify shows lower scores at 3.5/5, with only 67% of employees recommending it to a friend [46]. Some concerning themes emerge in recent Personify reviews regarding management transitions, compensation concerns, and cultural integration challenges following multiple acquisitions [47][48] GlassdoorGlassdoor.


The caveat here is critical: peer reviews represent snapshots in time, and both product capabilities and organizational dynamics evolve. The dates of reviews matter significantly—a complaint from 2019 may have been addressed by 2025. As we recommend in our guide on using software reviews [49], treat peer feedback as conversation starters rather than definitive verdicts, and verify current experiences through recent reference calls.


Verified Client Examples:


Public references include The American Society for Nutrition and Virginia Recreation and Parks Society [50][51], both professional associations serving individual members—precisely the target market for MC Professional.


What Does SmartThoughts Expert Analysis State?


After reviewing MemberClicks Professional through the lens of hundreds of software selection projects, several insights emerge for association executives:


The Sweet Spot: MemberClicks Professional performs optimally for professional associations with modest budgets seeking to consolidate fragmented technology stacks. If your association currently juggles WordPress for your website, MailChimp for emails, Eventbrite for registrations, and Excel for member tracking, MC Professional offers meaningful operational efficiency gains. The all-in-one approach eliminates data synchronization headaches and reduces the cognitive load of managing multiple vendor relationships.


The Implementation Advantage: The white-glove implementation model distinguishes MC Professional from pure DIY solutions. For small-staff associations lacking dedicated IT resources, this support structure provides a critical safety net during transition periods. However, this benefit comes with trade-offs—you're more dependent on the vendor's timeline and capacity, and customization beyond standard configurations may incur professional services fees.


The Integration Reality Check: The platform's integration capabilities represent both opportunity and limitation. While it connects adequately with QuickBooks and Microsoft Dynamics GP for financial management, associations requiring sophisticated marketing automation, advanced community platforms, or specialized industry tools should carefully evaluate integration capabilities before committing. The Zapier integration exists but receives mixed reviews regarding reliability and scope [52].


The Personify Portfolio Play: The 2020 acquisition by Personify creates both advantages and uncertainties. On the positive side, access to complementary products (Classroom LMS, CommUnity, Job Board) provides growth pathways as your association's needs evolve. The concerning element surfaces in Glassdoor feedback, indicating cultural integration challenges and employee turnover within the broader Personify organization [53]. While MemberClicks maintains strong client satisfaction scores, organizational instability at the parent company level could impact product roadmap priorities and support quality over time.


The Roadmap Consideration: Unlike venture-backed startups racing to add AI features and cutting-edge functionality, MemberClicks Professional follows a measured product evolution approach. This conservatism benefits associations seeking stability over innovation, but may frustrate organizations hoping for rapid feature expansion. The parent company's focus on integrating multiple acquisitions (MemberClicks, WebLink, ePly, UpAbility, GTR) may slow feature velocity as resources get allocated across portfolio management rather than deep product enhancement [54].


The Decision Framework: Consider MemberClicks Professional a strong fit if you value:

  1. Vendor-managed implementation and dedicated support

  2. Consolidated technology stack reducing vendor management overhead

  3. Individual member focus rather than organizational membership

  4. Proven stability over cutting-edge innovation

  5. Modest pricing without enterprise complexity


Pause and explore alternatives if you require:

  1. Deep financial management depth (accrual accounting, fund accounting, complex billing)

  2. Sophisticated marketing automation with advanced segmentation

  3. Extensive third-party integration ecosystem

  4. Highly customizable user interface without HTML/CSS skills

  5. Enterprise-scale conference management


The software delivers on its core promise—making life simpler for small-staff professional associations. It's not the fanciest car in the lot, but it's reliable transportation that gets you where you need to go without breaking down or breaking the bank. Just ensure your destination aligns with where this vehicle is designed to travel.


Conclusion: Your Next Steps


Selecting Association Management Software ranks among the most consequential decisions you'll make for your organization's operational future. The wrong choice creates years of frustration, workarounds, and staff turnover. The right choice becomes invisible infrastructure that empowers your mission.


MemberClicks Professional offers a pragmatic solution for professional associations seeking to escape technology chaos through consolidated, vendor-supported membership management. It won't dazzle you with AI-powered features or cutting-edge interface design, but it will steadily handle the core workflows that consume your staff's time today.


For verified association executives not currently working with a consultant, SmartThoughts offers a complimentary 30-minute evaluation to assess whether MemberClicks Professional—or an alternative solution—aligns with your specific organizational context. Our detailed Smart Report provides competitive analysis, implementation cost projections, and vendor negotiation guidance.


You have nothing to lose and everything to gain. Failure is not an option in this critical decision—your members, staff, and mission deserve technology that works as hard as you do.





Sources Cited:

[1] https://memberclicks.com/products/professional/[2] https://www.linkedin.com/company/memberclicks[3] https://tracxn.com/d/companies/memberclicks[4] https://www.smartthoughts.net/post/ams-software-review-of-memberclicks[5] https://memberclicks.com/products/professional/[6] https://help.memberclicks.com/hc/en-us/articles/15442883226765-Oasis-is-now-MC-Professional[7] https://memberclicks.com/products/professional/[8] https://memberclicks.com/[9] https://memberclicks.com/products/trade/[10] https://memberclicks.com/membership-management-software/[11] https://memberclicks.com/support/[12] https://memberclicks.com/features/review-panel/[13] https://www.getapp.com/customer-management-software/a/memberclicks/reviews/[14] https://memberclicks.com/membership-management-software/[15] https://memberclicks.com/products/professional/[16] https://memberclicks.com/products/professional/[17] https://www.membersherpa.com/what-does-memberclicks-cost/[18] https://memberclicks.com/membership-management-software/[19] https://help.memberclicks.com/hc/en-us/articles/15442887281549-E-Lists[20] https://www.getapp.com/customer-management-software/a/memberclicks/reviews/[21] https://memberclicks.com/products/professional/[22] https://www.smartthoughts.net/post/membership-software-tiers-where-do-you-fit[23] https://www.membersherpa.com/what-does-memberclicks-cost/[24] https://www.membersherpa.com/what-does-memberclicks-cost/[25] https://memberclicks.com/products/professional/[26] Industry knowledge based on SmartThoughts consulting experience[27] https://www.g2.com/products/personify-corp-memberclicks/reviews[28] https://www.membersherpa.com/what-does-memberclicks-cost/[29] https://www.membersherpa.com/what-does-memberclicks-cost/[30] https://www.membersherpa.com/what-does-memberclicks-cost/[31] https://memberclicks.com/professional-services-packages-pro/[32] https://www.g2.com/products/personify-corp-memberclicks/reviews[33] https://www.g2.com/products/memberclicks-inc-memberclicks/reviews[34] https://www.g2crowd.com/products/memberclicks-inc-memberclicks/reviews[35] https://www.capterra.com/p/133851/MemberClicks/reviews/[36] https://www.getapp.com/customer-management-software/a/memberclicks/reviews/[37] https://www.getapp.com/customer-management-software/a/memberclicks/reviews/[38] https://www.capterra.com/p/133851/MemberClicks/reviews/[39] https://www.softwareadvice.com/membership-management/memberclicks-profile/reviews/[40] https://www.softwareadvice.com/membership-management/memberclicks-profile/reviews/[41] https://slashdot.org/software/p/MemberClicks/[42] https://www.g2.com/products/memberclicks-inc-memberclicks/reviews[43] https://www.g2crowd.com/products/memberclicks-inc-memberclicks/reviews[44] https://www.capterra.com/p/133851/MemberClicks/reviews/[45] https://www.glassdoor.com/Reviews/MemberClicks-Reviews-E495696.htm[46] https://www.glassdoor.com/Overview/Working-at-Personify-EI_IE15653.11,20.htm[47] https://www.glassdoor.com/Reviews/Personify-culture-Reviews-EI_IE15653.0,9_KH10,17.htm[48] https://www.glassdoor.com/Reviews/MemberClicks-Reviews-E495696.htm[49] https://www.smartthoughts.net/post/the-disturbing-impact-of-software-review-reliance[50] https://memberclicks.com/products/professional/[51] https://memberclicks.com/membership-management-software/[52] https://www.softwareadvice.com/membership-management/memberclicks-profile/reviews/[53] https://www.glassdoor.com/Overview/Working-at-Personify-EI_IE15653.11,20.htm[54] https://memberclicks.com/about-memberclicks/


Until next time, keep SmartThoughts in mind. Happy Software Buying!


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