MomentiveIQ Software Review for Association Executives: Unifying AI-Powered Intelligence for Mission-Driven Organizations
- 5 days ago
- 16 min read
Is MomentiveIQ Worth it for Associations?
MomentiveIQ is purpose-built for associations and nonprofits already using Momentive Software products (YourMembership, Aptify, NetForum, Cobalt, GiveSmart, MIP Accounting) who want unified AI-powered analytics, workflow automation, and predictive insights across their technology ecosystem. It's not a standalone point solution—it's an intelligent unification layer designed to eliminate data silos between existing Momentive applications. Whether MomentiveIQ belongs in YOUR technology strategy depends on which products you currently operate and whether your organization needs deeper cross-platform intelligence—a determination requiring assessment of your specific software portfolio and operational requirements.
Associations typically operate between 4 and 12 different software systems, with most managing 4 to 8 applications for membership, events, learning, fundraising, accounting, and communications. The challenge isn't acquiring more technology—it's making existing investments work together intelligently. This is the gap MomentiveIQ aims to address for organizations already invested in the Momentive ecosystem.
Before adding another layer to your technology stack, the smarter question is whether your current ecosystem is healthy—or if you're patching gaps that signal deeper issues. Take the 2-Minute Tech Health Assessment →
What Category of Software Is This?
MomentiveIQ represents an emerging category often called an Intelligent Platform Layer (IPL) or AI Orchestration Platform. Unlike traditional point solutions that solve specific functional problems (event management, learning management, fundraising), intelligent platform layers sit atop existing applications to unify data, automate cross-system workflows, and deliver predictive analytics that span the entire technology ecosystem. Association executives searching for this capability may use terms like "AI analytics platform," "unified member intelligence," "cross-platform automation," or "association data warehouse with AI."
Summary of MomentiveIQ
Momentive Software, headquartered in St. Petersburg, Florida, unveiled MomentiveIQ on January 5, 2026 [1]. The official debut occurs at the Momentive Software Roadmap Summit: Excite, Ignite, Innovate, a live virtual event taking place January 21–23, 2026 [2]. The company emerged in July 2024 when TA Associates, a global growth private equity firm, acquired the Association & Events and Nonprofit Solutions divisions from Community Brands [3]. The Momentive portfolio traces its origins to YourMembership (founded 1998), Aptify (founded 1993), and Abila, which combined in 2017 to form what became Community Brands before the TA Associates carve-out [4].
The Personify Acquisition: Expanding the MomentiveIQ Opportunity
Just one day after announcing MomentiveIQ, Momentive Software announced its strategic acquisition of Personify on January 6, 2026 [4]. This is Momentive's fourth acquisition in 18 months, following VolunteerMatters (volunteer management), Cobalt (association and certification management built on Microsoft), and Blue Sky eLearn (learning management). The Personify deal brings more than 17,000 additional organizations into the Momentive ecosystem—organizations that now have a pathway to MomentiveIQ's unified intelligence capabilities [5].
Personify's portfolio includes a vast number of association management software, event management solutions, job board software, and member engagement tools. The scale of this combined platform is significant for AI-powered intelligence:
37,000+ clients worldwide across associations, nonprofits, and purpose-driven organizations
287 million members served annually through connected applications
110,000+ active volunteers contributing over 2.2 million community service hours
$2 billion+ raised annually through fundraising platforms
500,000+ events, conferences, and trade shows powered each year
6 million+ job opportunities posted through career services platforms
Approximately 1,550 employees globally
The acquisition of Personify reinforces our focus on investing in technology and AI-powered solutions, like MomentiveIQ, that give clients exactly what they need to run their organization in one place. This accelerates the pace at which we can provide increased value to our clients, helping them create authentic connections, manage more efficiently, and bring on better outcomes for those they serve. — Dustin Radtke, Interim CEO of Momentive Software [8]
For association executives currently using Personify products, this acquisition opens a significant new opportunity: access to MomentiveIQ's unified intelligence layer as Momentive integrates Personify data into the broader platform ecosystem. This breadth of data positions Momentive to deliver AI models trained on real association and nonprofit workflows—not generic business intelligence adapted from corporate use cases.
For a comprehensive analysis of the Personify acquisition—including the complete product portfolio now under one roof, what it means for current Personify and MemberClicks customers, and actionable steps—read our detailed breakdown: Momentive Software Acquires Personify: The Full Product Impact Associations Must Know →
MomentiveIQ Purpose Statement
MomentiveIQ exists to transform fragmented association and nonprofit technology into a comprehensive, intelligent experience—delivering actionable insights, personalized engagement, and automated workflows that help organizations operate smarter and advance their missions faster [9].
What Makes MomentiveIQ Fit for the Association Market?
MomentiveIQ is designed exclusively for associations and nonprofits, not adapted from enterprise software built for commercial organizations. The platform includes what Momentive describes as a "unified industry data model" built specifically for mission-driven organizations—handling member records, donor histories, event participation, certification tracking, and learning completions in ways that recognize how associations structure their data relationships [10].
For associations managing complex member journeys that span multiple touchpoints—attending conferences, completing certifications, engaging in communities, renewing memberships, and donating—MomentiveIQ promises a 360-degree view that transcends what individual AMS or point solution reports can deliver. The AI agents are trained on association and nonprofit workflows, not generic business processes.
Expanded Reach Through Personify: The January 2026 Personify acquisition significantly expands MomentiveIQ's addressable market. More than 17,000 organizations using Personify's association management, event management, job boards, and member engagement tools now have a pathway to unified AI intelligence as Momentive integrates these products into the MomentiveIQ ecosystem. For current Personify users, this represents new capability access without requiring a full platform migration—though integration timelines should be confirmed directly with Momentive.
Sometimes the answer isn't "add another system"—it's "get a better AMS." Before investing in platform layers, ensure your foundation is solid. See If Your AMS Tier Supports Your Needs →
Functional Goals of MomentiveIQ
MomentiveIQ is architected as a three-layer intelligent platform that sits atop Momentive's product ecosystem. Understanding this architecture is essential to evaluating whether MomentiveIQ solves your organization's challenges [10].
The Foundation: Data Hub
At the core sits a Data Hub combining a unified data warehouse and data lake that connects across all Momentive applications—YourMembership, Aptify, NetForum, Cobalt, GiveSmart, MIP Accounting, Path LMS, Personify, and more. The Data Hub includes a unified API gateway and canonical data models that ensure consistent data governance across all products, plus historical snapshots that track changes over time—enabling trend analysis that answers not just "what is happening now" but "how did we get here." This centralized data foundation eliminates the data silos that prevent holistic member understanding, creating a single source of truth that powers the three capability layers above it.
Layer 1: AI Analytics
Transforms complex organizational data into interactive dashboards and strategic insights, providing real-time visibility into engagement, performance, and operations across all connected applications. Built on the Data Hub, analytics surfaces cross-platform patterns that individual system reports cannot reveal—for example, correlating event attendance with certification completion and renewal likelihood.
Layer 2: AI Agent Library
An intelligent automation ecosystem powered by chat, prediction, and recommendation agents designed to automate cross-system workflows and deliver personalized insights for smarter operational decisions. These agents act on the unified data to trigger actions, send recommendations, and orchestrate processes spanning multiple applications—for example, automatically recommending relevant certifications to a member who just attended a conference, or flagging at-risk members by analyzing engagement patterns across events, learning, and community participation.
Layer 3: Widget Library
MomentiveIQ Widgets— A customizable library of embeddable components that create unified member and donor experiences. Production widgets include: quick profile updates, trending content (events, jobs, news with AI recommendations), membership status, invoice tracking, career opportunities, and upcoming events. These widgets can be embedded in external content management systems or displayed within the MomentiveIQ member dashboard, providing personalized, cross-product experiences without requiring members to navigate multiple applications.
The Enabling Infrastructure: Portal + Shared Services
Supporting these three layers is the MomentiveIQ Portal—a centralized, secure access point across the Momentive Software product suite featuring single sign-on and streamlined navigation. The portal provides access to Shared Services spanning payments, identity management, messaging, compliance tracking, security, and contact management—eliminating redundant logins and configuration across applications.
This architecture represents a significant evolution from traditional point solutions or even integrated suites. Rather than simply connecting applications, MomentiveIQ creates an intelligence layer that learns from data across the entire ecosystem to drive automation and insights impossible within individual systems.
The Scale of Consolidation: 23+ Products, One Platform
If your association uses Personify ThreeSixty, MemberClicks, YourMembership, Aptify, NetForum, Nimble, Cobalt, GiveSmart, PathLMS, A2Z Events, or any of 13 other products in this portfolio, you're now part of the Momentive ecosystem—and potentially eligible for MomentiveIQ's unified intelligence layer.
Where Does MomentiveIQ Fit in the Association Technology Ecosystem?
MomentiveIQ occupies a unique position: it's not competing with your AMS—it's designed to enhance existing Momentive products by adding an intelligent unification layer. This creates important strategic considerations.
For associations already invested in Momentive's legacy ecosystem (Aptify, YourMembership, NetForum, Cobalt, GiveSmart, MIP Accounting), MomentiveIQ represents a natural evolution toward unified intelligence. The platform's value proposition depends entirely on having multiple Momentive applications generating data that benefits from cross-system analysis and automation.
For associations currently using Personify products (association management, event management, job boards, member engagement), the January 2026 acquisition creates a new pathway to MomentiveIQ capabilities. As Momentive integrates Personify's 17,000+ client organizations into the broader ecosystem, these users gain potential access to AI-powered analytics and cross-platform insights they couldn't access before—without necessarily abandoning their current Personify investments. Integration timelines and specific capability availability should be verified directly with Momentive.
For associations using non-Momentive/non-Personify systems, the strategic question becomes whether MomentiveIQ justifies migrating core systems to the Momentive ecosystem—a significant undertaking that extends far beyond evaluating MomentiveIQ as a standalone purchase.
Understanding where your current systems fit within the broader market helps clarify this decision. The SmartThoughts Tier Framework provides context for evaluating how your AMS capabilities compare to market alternatives.
Integration decisions are where technology projects succeed or fail. The question isn't just "Is this software good?"—it's "Will this work with what we already have?" Let's Discuss Your Integration Scenario →
Why May You Need This in Your Technology Ecosystem?
The fundamental question MomentiveIQ addresses: Are your Momentive applications creating data silos that prevent holistic member understanding?
The Technology Perception Imperative
Momentive's own research presented at the January 2026 Roadmap Summit reveals a compelling strategic driver: technology perception is a key driver of member loyalty. Organizations whose members view them as technology leaders report 85% higher satisfaction and twice the level of connection compared to those perceived as technology laggards. This isn't about having the newest tools—it's about delivering seamless, intelligent experiences that meet modern expectations.
Beyond member retention, associations face three interconnected challenges that intelligent platforms like MomentiveIQ aim to address:
Revenue Diversification — Associations cannot rely solely on membership growth in the current economic and political climate. Offering more value streams—certifications, career services, learning programs, volunteer opportunities—creates both revenue stability and deeper member connection. MomentiveIQ's cross-platform intelligence helps identify which members would benefit from which additional offerings.
Risk and Compliance Management — Board and leadership discussions increasingly focus on organizational risk: ensuring volunteers pass background checks and proper training, working with vendors who provide necessary certifications and business continuity assurance, and offering certifications or learning programs that advance the profession. Unified intelligence helps associations manage these requirements systematically rather than reactively.
With this strategic context, evaluate whether your current technology creates these fundamental gaps:
Does your staff manually compile reports by exporting data from multiple Momentive systems and reconciling in spreadsheets?
Can you identify which members are at risk of non-renewal by combining engagement signals from events, learning, and community participation?
Are routine workflows—like sending personalized renewal reminders based on certification status and event attendance—automated or manual?
Do you have a single view of each member's complete relationship with your association, or is that picture fragmented across systems?
If your answers reveal significant manual effort, incomplete member visibility, or disconnected workflows, MomentiveIQ targets exactly these pain points. If your current Momentive implementations already deliver adequate cross-system reporting and your workflows don't require sophisticated automation, the incremental value may be harder to justify.
Who in Your Association May Use This Tool?
MomentiveIQ serves multiple stakeholder groups, though the AMS remains the system of record:
Executive Leadership — Dashboard access for real-time visibility into organizational health metrics spanning membership, events, learning, fundraising, and operations.
Membership Staff — AI-driven predictions identifying at-risk members, renewal likelihood scoring, and automated engagement recommendations.
Events Team — Cross-system insights connecting event attendance to membership retention, certification completion, and future engagement.
Education/Certification Departments — Unified learner profiles combining credentials, continuing education, and member status.
Development/Fundraising — Donor intelligence enriched with member engagement data for more effective cultivation strategies.
What Does the Product Roadmap Look Like?
MomentiveIQ was announced January 5, 2026, with the official debut occurring at the Momentive Software Roadmap Summit on January 21–23, 2026 [11]. The summit revealed not only MomentiveIQ's AI capabilities but also recent product enhancements across the Momentive ecosystem that showcase how the company is investing in modernization.
MomentiveIQ AI Analytics Capabilities (2026 Roadmap):
Natural Language Search — Staff can generate reports and dashboards using conversational queries rather than navigating complex reporting interfaces. This simplifies data access for non-technical users and reduces dependency on IT for custom report requests.
Existing BI Tool Integration— Organizations already invested in Tableau, Power BI, or other business intelligence platforms can plug these tools into MomentiveIQ's Data Hub, strengthening analysis capabilities while preserving existing workflows and staff expertise.
Proactive Intelligence — The platform identifies trends and red flags before they become major issues, enabling staff to act on early warning signals rather than responding to crises. Real-time data aggregation across all Momentive products surfaces cross-system patterns individual applications cannot detect.
AI Recommendation Engine (Launching 2026) — Staff receive targeted recommendations such as which product bundles would generate the most revenue or which engagement opportunities to surface for specific member segments. Members experience personalized suggestions—relevant events, courses, volunteer opportunities—based on their activity, interests, and engagement patterns across all connected Momentive products.
Recent Product Launches Highlighted at Roadmap Summit:
NYM (powered by MomentiveIQ) — Launched a new configurable widget-based member experience that's showing increased member engagement among early adopters. This represents the practical application of MomentiveIQ's Widget Library in production environments, demonstrating how AI recommendations drive member action.
MIP Accounting — Released interactive drill-down reporting as part of a broader UI refresh, providing detailed and configurable financial reports with the ability to dig into underlying transaction details without exporting to spreadsheets.
Path LMS — Introduced enhanced white labeling capabilities, allowing associations to customize learning programs for chapter-specific experiences while maintaining centralized management.
GiveSmart— Deployed the Clover Go device for onsite payment capture at fundraising events, reducing friction in donor transactions and improving staff efficiency during galas and auctions.
MomentiveIQ Integration Roadmap:
Momentive is prioritizing integrations in phases, beginning with core Momentive products before extending to third-party systems. Initial focus areas include:
MIP Accounting Integration — Chart of accounts integration and automatic syncing of financial information from AMS to financial management system, reducing manual reconciliation for finance teams
GiveSmart Fundraising Integration— Holistic view of donors and members in one place, peer-to-peer giving capabilities, and member widgets that make fundraising engagement seamless within the member portal
Volunteer Management Integration — Promoting volunteer opportunities to the right members through communications, maintaining 360-degree volunteer activity tracking, and simplified management through VolunteerMatters product integration
The company's aggressive acquisition strategy—VolunteerMatters, Cobalt, Blue Sky eLearn, and Personify within the past 18 months—suggests MomentiveIQ will continue expanding to incorporate newly acquired product lines [12]. The Personify integration is particularly significant: feeding data from 17,000+ additional organizations into the MomentiveIQ engine should enhance predictive analytics and personalization capabilities across the entire platform.
Organizations evaluating MomentiveIQ should inquire directly about integration timelines for specific products in their portfolio, as the MomentiveIQ Portal is currently launching with GiveSmart with additional products including Nimble AMS being added in subsequent phases.
What Is the Price of MomentiveIQ?
Momentive Software has not published pricing for MomentiveIQ. Given its positioning as a platform enhancement for existing Momentive customers rather than a standalone product, pricing likely depends on which Momentive applications an organization operates, contract terms, and implementation scope.
Pricing varies based on product portfolio, modules, and contract terms. Contact Momentive Software directly for current pricing applicable to your situation.
What Do Peers Say About MomentiveIQ?
As of this review, MomentiveIQ has not yet accumulated peer reviews on major platforms including Capterra, G2, GetApp, Software Advice, or SelectHub—expected given its January 2026 launch date. Reviews for underlying Momentive products (YourMembership, Aptify, NetForum) provide directional insight into the company's support quality and product stability, though MomentiveIQ-specific feedback will emerge as implementations mature.
Peer reviews change frequently and may no longer reflect current product capabilities. For guidance on using reviews effectively, see Beyond Review Sites: Why Association Software Reviews Fail.
Online reviews provide directional signal, but they rarely reflect YOUR use case. Structured reference calls reveal what reviews can't. Get the Reference Call Question Generator →
Who Are the Likely Competitors in the Association Market?
MomentiveIQ's competitive landscape differs from traditional point solution comparisons because it competes at the platform intelligence layer. Since MomentiveIQ requires Momentive ecosystem adoption, the competitive question becomes: "What are the alternatives for unified analytics and AI-powered intelligence?"
Association Analytics (Acumen Platform) — The most direct association-specific competitor. Acumen is purpose-built for associations and integrates with multiple AMS platforms (not ecosystem-locked), providing unified analytics, predictive insights, and cross-system reporting. Founded by association technology veterans including Higher Logic co-founder Rob Wenger, Acumen competes directly with MomentiveIQ for associations seeking intelligence layers without committing to a single vendor ecosystem [17]. Acumen integrates with Higher Logic, Salesforce, Microsoft platforms, and other systems.
Salesforce Nonprofit Cloud + Einstein AI + Tableau — For associations built on Salesforce (Fonteva, or other Salesforce-native AMS options), Salesforce's native AI and analytics capabilities provide similar unified intelligence within that ecosystem. Organizations already committed to Salesforce infrastructure can leverage Einstein's predictive analytics and Tableau's visualization without requiring Momentive products.
Microsoft Power Platform + Dynamics 365 — Associations using Microsoft Dynamics-based systems (re:Members, Protech, or other Dynamics AMS options) can leverage Power BI, Power Automate, and Copilot for cross-system intelligence. Requires more technical implementation than turnkey solutions but offers flexibility and deep Microsoft integration.
Standalone BI Tools (Tableau, Power BI, Looker) — Generic business intelligence platforms can aggregate data from multiple sources but lack association-specific data models, pre-built workflows, and industry-specific analytics. Requires significant configuration and ongoing technical expertise.
Custom Data Warehouse Solutions — Larger associations sometimes build proprietary analytics infrastructure, though this requires significant technical investment, ongoing maintenance, and dedicated data engineering resources. Provides maximum flexibility but at substantial cost.
SmartThoughts Expert Analysis
MomentiveIQ arrives at a pivotal moment in association technology. TA Associates' investment and Momentive's aggressive acquisition strategy signal serious commitment to building the dominant integrated platform for mission-driven organizations. The Personify acquisition, announced one day after the MomentiveIQ launch, demonstrates how the AI platform serves Momentive's broader consolidation strategy—each acquisition feeds more data into the intelligence engine while expanding the addressable market of organizations that can benefit from unified AI capabilities.
The Personify Factor: For current Personify users—more than 17,000 organizations—this acquisition fundamentally changes the technology calculus. What was previously a standalone AMS or point solution investment now carries potential access to enterprise-grade AI analytics and cross-platform automation.
Scott Collison, President and CEO of Personify, framed it as an opportunity to "expand what's possible for our clients with insights and tools that drive impact and foster growth" [16]. The combined platform supporting 287 million members annually creates a data foundation that smaller, independent platforms cannot match.
For associations already invested in multiple Momentive products, MomentiveIQ represents a logical evolution toward unified intelligence. The promise of eliminating manual data reconciliation, predictive member analytics, and automated cross-system workflows addresses genuine pain points in fragmented technology environments.
The Architecture Advantage: MomentiveIQ's three-layer architecture—Widget Library, AI Analytics, and AI Agent Library—sitting atop a unified Data Hub represents a sophisticated approach to platform intelligence. This isn't simply connecting applications; it's creating an automation and insights layer that learns from patterns across the entire ecosystem.
The recent NYM widget-based member experience launch demonstrates this architecture in production: configurable interfaces pulling data from multiple systems to create unified member portals that individual applications couldn't deliver alone. The AI agents move beyond dashboards into operational workflow—automatically recommending next actions, triggering cross-system processes, and personalizing member journeys based on holistic engagement patterns.
The strategic consideration is platform commitment. MomentiveIQ's value increases with ecosystem adoption—organizations gain more from the platform when more Momentive applications generate data. This creates powerful incentives to consolidate within the Momentive ecosystem, which may or may not align with your organization's best interests depending on whether Momentive's individual products represent best-fit solutions for each functional area.
Implementation Timing: Organizations should note that MomentiveIQ is rolling out in phases across the product portfolio. The MomentiveIQ Portal launched initially with GiveSmart, with Nimble AMS and other products being added subsequently. Similarly, specific integrations (MIP Accounting, GiveSmart Fundraising, Volunteer Management) are being prioritized before third-party system connections. This phased approach means full MomentiveIQ capabilities may not be immediately available across all Momentive products an organization uses—integration timelines should be confirmed directly with Momentive during evaluation.
Leadership stability warrants attention. Dustin Radtke serves as Interim CEO following the TA Associates acquisition, suggesting permanent leadership appointments remain pending. Private equity ownership typically brings both investment capital and exit timeline pressures—understanding TA Associates' typical hold period helps contextualize long-term partnership expectations.
SmartThoughts' knowledge of systems and the various business models of associations & nonprofits enables him to work with Executives navigating the market of AMS solutions. The field is vast, and we felt confident that his unbiased expertise would lead us down the right path.— Membership Director, National Association
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Frequently Asked Questions
Is MomentiveIQ expensive for associations?
MomentiveIQ pricing is not publicly available. As an enhancement layer for existing Momentive products rather than a standalone purchase, costs depend on which Momentive applications you operate and contract terms negotiated directly with the vendor.
Does MomentiveIQ integrate with non-Momentive systems?
MomentiveIQ includes APIs and pre-built connectors for third-party applications according to Momentive, though the platform is primarily designed to unify data across Momentive's own product portfolio. Specific integration capabilities should be verified directly with Momentive.
Who is MomentiveIQ best for?
Associations already operating multiple Momentive Software products (YourMembership, Aptify, NetForum, Cobalt, GiveSmart, MIP Accounting, Personify) who need unified analytics, predictive insights, and automated cross-system workflows. Organizations using non-Momentive systems face a larger strategic decision about ecosystem migration.
What are the biggest concerns about MomentiveIQ?
The platform launched January 2026, so production track record and peer reviews remain limited. Platform value increases with Momentive ecosystem adoption, creating potential vendor lock-in considerations. Interim leadership status suggests organizational transition remains in progress.
Do I need an AI platform if my AMS has reporting features?
Native AMS reporting addresses single-system analytics. AI platform layers like MomentiveIQ address cross-system intelligence, predictive analytics, and automated workflows spanning multiple applications. Whether this capability gap exists in YOUR environment requires assessing your current reporting maturity and workflow automation needs.
I currently use Personify—what does this acquisition mean for me?
The January 2026 acquisition creates a pathway to MomentiveIQ's AI capabilities for Personify's 17,000+ client organizations. As Momentive integrates Personify products into the broader ecosystem, users should gain access to unified analytics and cross-platform insights. Specific integration timelines and capability availability should be confirmed directly with Momentive, as this integration is newly announced. For a full analysis of what this means for your organization, see our Personify acquisition impact analysis.
Where This Fits in Your Technology Ecosystem
This AI and analytics platform review covers one piece of your technology puzzle—but your AMS remains the foundation that everything else connects to.
Considering how this fits with your AMS? Most associations we work with discover that evaluating platform intelligence raises bigger questions about their core system strategy.
→ Compare 100+ AMS Systems by tier, budget, and integration capabilities
→ Read Our AMS Selection Methodology used in 200+ implementations
→ Explore the AMS Selection Toolkit for free frameworks and assessments
Want to discuss how MomentiveIQ compares to alternatives—or whether your current systems already handle this? Schedule a Free 20-Minute Conversation →
Analyst Disclosure:
SmartThoughts is independent and accepts zero vendor commissions. Methodology based on documentation review, vendor research, and peer review synthesis. No vendor receives pre-publication approval. Evaluation Date: January 2026
Sources:
[1] Momentive Software Press Release, "MomentiveIQ Launch," January 5, 2026: https://momentivesoftware.com/press-releases/momentiveiq-launch/
[2] Momentive Software Roadmap Summit: https://momentivesoftware.com/events/momentive-roadmap-summit/
[3] Business Wire, "Introducing Momentive Software," July 9, 2024
[4] Aptify Company News, "Community Brands Is Born," April 2017
[5] Momentive Software Press Release, "Personify Acquisition," January 6, 2026: https://momentivesoftware.com/press-releases/personify-acquisition/
[6] Momentive Software Press Release, "Personify Acquisition," January 6, 2026
[7] The NonProfit Times, "Momentive Software Acquires Personify," January 2026: https://thenonprofittimes.com/npt_articles/momentive-software-acquires-association-platform-personify/
[8] Momentive Software Press Release, "Personify Acquisition," January 6, 2026
[9] MomentiveIQ Product Page: https://momentivesoftware.com/momentiveiq/
[10] MomentiveIQ Product Page, "Unified Industry Data Model"
[11] MomentiveIQ Product Page, Features Section
[12] Momentive Software Press Release, "MomentiveIQ Launch," January 5, 2026
[13] Momentive Software Press Release, "Personify Acquisition," January 6, 2026 (acquisition history)
[14] Capterra, YourMembership Reviews: https://www.capterra.com/p/76329/YourMembership/reviews/
[15] Capterra, Aptify Reviews
[16] Salesforce, "Trusted AI for Nonprofits"
[17] Momentive Software Press Release, "Personify Acquisition," January 6, 2026 (Scott Collison quote)