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Email Marketing Campaigns Insights!
Today, Membership Management systems and Donor Management software should have native email marketing solutions embedded. In this article, we wanted to explore some quick tips to ensure successful email marketing software driven campaigns.
Again, Association Nonprofits today should be utilizing an Email Marketing Solutions . Why? There are many reasons but suffice it to say Email Marketing is a fairly common way of advertising. And, keeping your members abreast with the goings on within your organization is paramount. With all the advantages it offers, however, there are a few things you should keep in mind when launching your email marketing campaign to be more successful.
1. Don’t overwhelm with information
Keep your email campaigns short, sweet, and simple. If pictures make your point resonate more (and they probably do), use them. Don’t give customers huge chunks of text to read, because they’re likely to read only the first few sentences before losing interest and closing your email. Summarize the points of what you want to get across, and get their attention within the first few words.
2. Try to only send out emails when warranted
Sure, you could send out emails every day, but that’s likely to annoy the person you send them to and get your emails sent straight to the spam folder. Instead of flooding those on your email list with pointless emails, send them only when you have something important to say. This makes it far more likely that the recipient will pay attention to the message, and will prevent your emails from becoming a nuisance.
3. Only send emails to those who have signed up to receive them.
There are plenty of places online to go and buy email lists, but, just like cold calling, this method is often frowned-upon. The people getting the resultant marketing emails may not even be interested in your message, and they may even cause email providers to see your organization as spam. Instead, provide people with a way to sign up for your email list, and send emails only to people on that list.
4. Segmentation
Consider combining the standard segmentation criteria with behavioral data to create more complex segmentation strategies. Look at data including: who opened the email, whether they downloaded the offer, the length of time they spent on the web site, and what they downloaded while they were on the site. Once you have a better idea of what your different segments find interesting, you can make sure your offers are more customized to fit your members and donors needs.
5. Give people a way to unsubscribe if they want to.
People who see your nonprofit as annoying are not going to listen to you. Give email recipients a clearly marked way to unsubscribe from email lists. Although your email marketing campaign won’t work on that person, they are far more likely to be receptive to other forms of marketing than if you did not give them a way to unsubscribe from your emails.
So there you have it, some short and simple tips to keep in mind when starting your email marketing campaign. Starting an email marketing campaign can be daunting, after all, but with these few tips kept in mind, you’re far more likely to be successful. So remember: keep your emails relevant, but not intrusive, segment and make sure to only send them out when warranted. The results will be spectacular.
For more information on email or marketing automation solutions, and assistance in selecting the right fit, contact us today.
Until then, keep SmartThoughts in mind.
