Most would agree that taking some time to read a very good book to gain some perspective is a a good idea. Recently, I reread a good book which sparked my contemplation and fueled my desire to write this article. Below I outline some ideas on how software technology should be used to deliver ROI with your nonprofit website. Keys to Achieving ROI of Membership Websites As mentioned, I had the pleasure of reading a good book over the holidays, “The ROI of Membership” by Ed Rigs